Creative Solutions for Conveying Your Message

The importance of keeping up appearances

Realize that everything you do and say speaks volumes about you and your business. Both you and those who work for you are ambassadors for your products and services.

  • Have a store front? What does it look like?  Is your place of business well identified, with an inviting entry and attentive staff that are not too pushy?
  • Does your sales or service force that goes out into marketplace on your behalf, make a good impression? Are their uniforms clean and the company vehicles well maintained?
  • How about your website; is it informative and current?  What are you doing to give clients and prospective clients a reason to visit your virtual storefront again and again?
  • How about your company name, logo and tagline; do they clearly state who you are and what you do?
  • Is your printed collateral informative and attractive with no spelling errors?

Are you aware of what is being said about your company in the tangible and virtual marketplace?

Expertise

Over time you learn where your talents lie and how to best use them to help others achieve their goals. We know our areas of expertise and have decided to focus on our strengths, which include:

Strategic PlanningWhat do you want to say
Media Relations
Community Relations
Crisis Management
Promotional PR
Message & Media Training
Social Media
Web Site Content
Events & Openings
Writing and editing

How We Do It:

In this age of multiple methods for communicating, understanding how to present the best image for your organization with clarity and integrity is very important. Gain-Stovall, Inc. has the experience and know-how to help you define and refine your message.

  • We meet with you to learn about your business, the goods and services you offer and what sets you apart from the competition.
  • We find out what your goals and objectives are and help you achieve these through a comprehensive PR plan and a plan of action.
  • We help you craft your message and deliver it to your audiences through multiple channels. 
  • We act as a resource, looking for unique opportunities to deliver your message and seeking out strategic alliances to enhance your company and its reputation.

These are the skills we possess:

  • An established understanding of and rapport with the local news media
  • In-depth understanding of modern methods of information sharing including blogs, social media, online networking sites and other tools to distribute information
  • Involvement in the business and civic community that makes us a valuable resource
  • Excellent writing skills
  • A creative background that provides the client with fresh ideas and ways to achieve visibility goals
  • An established reputation as responsive and professional businesspersons
  • The ability to help position the client as an expert in his or her profession